My journey with Be. Care. Love. began unexpectedly during a routine Ross shopping trip.
Examining their Grapeseed Skin Oil, I was struck by its remarkable simplicity: pure grapeseed oil, nothing more. This discovery sparked my curiosity to explore deeper into a brand that would prove to be much more than just oils.
The brand’s philosophy centers on three powerful principles:
- BE – Embrace mindful presence. Stay engaged. Cultivate awareness in every moment.
- CARE – Nurture yourself to nurture others. Self-care isn’t selfish—it’s the foundation for giving back to loved ones and our environment.
- LOVE – Embrace love’s transformative power daily, in all its rich dimensions and expressions.
Be. Care. Love. has evolved into a comprehensive wellness empire.
Their BCL Naturals line brings salon-quality hair care to professionals. BCL Superfoods innovatively combines superfoods, vitamins, and hydrating oils in their hair products, available at retailers like Sally’s Beauty. The cornerstone of their success, BCL Spa, revolutionized the beauty industry with its groundbreaking approach.
Established in 2011 in Costa Mesa, California, BCL Spa pioneered certified organic options for nail care professionals. Their commitment to sustainability shapes their ingredient selection, creating formulas free from sulfites, parabens, GMOs, phthalates, and harsh preservatives. With over 120 products and recognition for creating the industry’s leading sugar scrub, BCL Spa offers accessible luxury for both professionals and home users.
Their product range delights the senses with indulgent combinations: Lemongrass and Green Tea, Milk and Honey with White Chocolate, Mandarin and Mango, and Lavender and Mint. Each formulation tempts with its spa-worthy aromatic experience. From face masks to body scrubs and massage creams, their offerings maintain professional quality at reasonable prices.
Navigating the BCL digital ecosystem requires some guidance. Each line—spa, naturals, oils, and superfoods—maintains its distinct website, interconnected through tabs. While this organization might initially overwhelm, it reflects the brand’s specialized approach to different aspects of wellness.
Their essential oils line exemplifies BCL’s commitment to transparency.
Each label details the product’s description and origin, featuring either 100% pure essential oils or thoughtfully crafted blends. These products aim to restore balance and emotional wellness through natural healing properties, maintaining strict standards for vegan, cruelty-free formulation without petrochemicals.
BCL’s Bio Creative Labs conducts rigorous testing to ensure premium quality and purity standards. Their comprehensive oil collection addresses various needs: energizing blends, creativity boosters, immune system support, and stress reduction formulas. Products are available as single oils, convenient roll-ons, or skin oils, complemented by two diffuser options.
The roll-ons come pre-diluted for direct skin application, while their versatile skin oils serve multiple purposes: topical use, diffusion, carrier oil for fragrances or essential oils, and even hair care. BCL emphasizes education, helping customers understand both the importance of chemical-free products and the value proposition of quality ingredients.
While their complete collection is available through their website, select products can be found at local beauty supply stores and in limited quantities on Amazon.com. BCL positions itself not merely as a brand but as a wellness philosophy—a mission to promote self-care through mindful product creation. Their commitment to holistic well-being reflects in every product, designed to nurture the mind, body, and soul while making happiness accessible to all.
Sources
- bclspa.com
- essentialoils.bclspa.com
- bclnaturals.com
- bclsuperfoods.com
